Finally, should DuPont have an overriding goal, or should it have separate goals for different parts of the company? While CEO Kullman’s top goal is to increase earnings per share by 20% per year, those goals will be translated into seven specific segments of the company: agriculture and nutrition; electronics and communications; performance coatings; performance materials; safety and protection; performance chemicals; and pharmaceuticals. Translating the overall goal into specific sections of the company avoids the planning pitfall where planners are detached from the implementation of the plan. For managers and employees, overall company goals, particularly in large companies like DuPont, can seem distant and unobtainable. After all, how much of a difference can you make in your job to the overall company goal? For most people, the answer is, “Not so much.” That changes, however, when you’re responsible for specific goals related to your job in your area of the company. In other words, plans and goals are much more likely to motivate if people feel they can influence the achievement of the goal.