analyzing and using marketing information
Information is gathered in internal databases and through marketing intelligence.
Marketing research requires more analysis.
Managers need assistance to gain customer and market insights that will improve their marketing decisions.
The application of analytical models may also be needed to help to help marketers make better decisions.
Once the information is processed and analyzed it must be made available to the right decision makers at the right time.
What is Customer Relationship Management
CRM manages detailed information a company’s customers.
It consists of sophisticated software and analytical tools that integrate customer information from all sources, analyze it in depth, and apply the results to build stronger customer relationships.
CRM incorporates everything a company sells, services, and marketing teams know about individual customers.
managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty