weaknesses are fewer in number than its strengths, but they are significant. Nike’s biggest weakness is its reputation for exploiting inexpensive, and child, labor in the Asian factories where its products are manufactured. Media coverage of conditions inside those factories created a public relations problem for the company, although one it has apparently overcome. Another weakness is its limited product lines. While it did emerge as the industry leader in athletic shoes, and while its sports apparel lines have been successful, its range of products is limited. Another image-related problem is the violent crimes that have been committed as American youth in low-income communities have beaten and even killed each over Nike’s over-priced but well-marketed shoes and jackets.