New product development project is a risky process. A structural risk management in hijab industry, especially
for small medium enterprise, is not a common practice. The research found that there are 9 critical risk events, 4
common critical risks agents and 18 risk mitigation strategies in the three company under study. The risk management
framework used in this research can be applied to assist manager in implementing risk management and making
effective mitigation strategies in NPD for hijab industry. For future research, the research can be extended to analyze
mitigation strategies that cover all risk agents, not only the critical one, that occur in all stages of NPD process.
Moreover, for future research the case studies need to be clustered, where in each cluster consists of companies which
have more similar characteristic to be able to make generalization.