The notion of experience is perceived as an economic evolution, which is traced from historic
economic process where economies developed from agrarian to industrial, advanced into service
provision and the current era of experience economy (Pine & Gilmore, 1998:97)3. This process is
described as the “progression of economic value” (Pine & Gilmore 1998: 97; Gentile, et al. 2007,
p.396). This progression is substantiated by Pine & Gilmore in the following argument that