“A family summer living experience in Israel . . . for less than what it would cost to send the kids to camp or to go to the country for the summer!” beckoned the authors of a new plan for the immigration and settlement of American-Israelis in the occupied territories in the 1980s. This savvy sales pitch, which promised practical (if penny-pinching) modernday
pioneering and authentic adventure in an ancestral homeland, was promoted to appeal to the interests and motivations of prospective Jewish- American consumers. Both this summer immersion experience and the discourses surrounding it contributed to the Israeli government’s broader agendas for the settlement of occupied territories during the 1980s.