• Dose the company know how the various components of its value chain are adding value to the firm? If not, what internal analysis is needed to determine its strengths and weakness?
• Has the company accurately analyzed the source and vitality of its resources? If so, is it deploying its resources in a way that contributes to competitive advantages?
• Is the company's financial performance as good as or better than that of its close competitors? If so, has it balanced its financial success with the performance criteria if other stakeholders such as customers and employees?