Tourism is one of the most promising drivers of growth
for the world economy, but is accompanied by
significant challenges.
Green tourism has the potential to create new jobs,
support the local economy and reduce poverty.
Investing in the greening of tourism can reduce the
cost of energy, water and waste and enhance the
value of biodiversity, ecosystems and cultural
heritage.
Tourists are increasingly demanding the greening of
tourism.
Much of the economic potential for green tourism is
found in small and medium-sized enterprises (SMEs),
which need better access to financing for investing in
green tourism.
Destination planning and development strategies are
the first step towards the greening of tourism.
Government investments and policies can leverage
private sector actions on green tourism.