Another interesting example is the political appeal of austerity. After the credit crunch, there was a strong economic case for expansionary fiscal policy to fill in the gap of aggregate demand. Yet, politically, it can be hard to push a policy which results in more government debt. There may be an economic logic to Keynesian demand management in a recession – but a politician appealing to the need to ‘tighten belts’ and ‘get on top of debt’ can be easier slogans to sell the general public, rather than slightly more obtuse ‘multiplier theories of Keynes’