1.Quality First
Constant pursuit of the highest level of product quality.
2.Coexistence and Co-prosperity
Ensure mutual prosperity with the foundation of a modern organization.
3.Respect for Retailers (Changed to “Respect for Consumers” in 1955)
Devotion to consumer-oriented management.
4.Corporate Stability
Devotion to scientific management rooted in rationalism.
5.Sincerity
Constant respect for partners and a devotion to managing in good faith.