Delay
Delays are "wait" steps, with the time set in minutes, hours, days, weeks, or months. Steps in a journey are processed immediately, one after the other, unless you put a delay between them. Below are three examples of how to use them.
Space out a series of journey emails
For automated journeys that contain more than one email, add delay steps to the sequence so customers are not overwhelmed with messages. For example, you could send an email each day for a week by inserting a one-day delay between each email step.
Give recipients time to respond
Delays are important for certain types of condition-based journeys. For example, a condition step based on campaign activity requires a delay to give subscribers time to receive and open the email.
Use delays to send after a specific date
When you create date-triggered journeys you only get the option, in the settings panel, to send on or before the date in the subscriber's custom field: