3. Catering for students’ tight schedules – Through delivery services, Kershaw is able to cater for students with tight and erratic schedules. This decision is based on the high percentage of food not purchased from BSB facilities where 36% of food is delivered from off campus. Since pizza can be kept and reheated easily, going into the pizza business seemed like the best option for Kershaw because 62% of students in the university have fridges and microwaves in their rooms.