2010-2012
Japanese economy seemed recovered in 2010 supported by the government’s economic policies and etc.; however it
turned in negative growth again in 2011 due to the Great East Japan Earthquake and the record appreciation of the yen.
Though the appreciation of the yen continued until 2012, the need for reconstruction after the earthquake contributed to the
economy and resulted in positive growth. While the world economy was recovering from the aftereffect of the financial
crisis; Europe which was holding serious financial problems remained in negative growth. Partly for that reason, booming
emerging countries such as China and India drastically slowed down their momentum of growth. Thus there was a sense of
stagnation throughout the world. In this demand environment, tyre production amount in Japan has decreased for the first
time in 3 years to 1.15 million tons in rubber consumption.