Ernest E King (Chief of naval Operations Admiral) : „I don‘t know what the hell
this logistics is that Marshall is always talking about, but I want some of it.“
Iraq War 1990: US armored division consumer 5000t ammunition, ca 2mio l.
fuel, 1,3mio l of water, and 80.000 meals
18th century focus on production, increasing output; then on sales, reaching
customers and markets; then logistics (when cost of transportation increased,
transport systems became very complex and cost optimization efforts in other
areas yielded little savings)