The executives at Hilton HHonors worked for these 492 hotels and their 154,000 rooms. The previous year had been successful. Revenues had been in the region of $158 per night per guest, and occupancy had exceeded break-even. Hotels like Hilton's tended to cover fixed costs at about 68 percent occupancy, and 80 percent of all revenue at higher occupancy levels flowed to the bottom line. Advertising, selling, and other marketing costs (a component of fixed costs) for this group of hotels were not published, but industry norms ran at about $750 per room per year.