The idea
ON JANUARY 14, 2006, Ben Keene received an email that changed his life. The message was from his friend Mark James. The subject line read: "A TRIBE IS WANTED Keene and James, both 26, wanted to create an Internet start-up Here was James's new idea: We will create an online community and call it a tribe. We will make decisions about rules with discussions and online voting. Then we will do something that no one has ever done-our virtual tribe will become a real one We will travel to a remote island and form a partnership with a local tribe. We will build an environmentally friendly community and share it with the world.