Be First & Fail
B2B Marketing Innovation Tip:
Think of your entire organization as your marketing department. !
! Listen to your customers. And remember there’s truly a difference between hearing and listening. ! ! Make sure your prospects and customers know there’s actually a person/people on the other end of the content that you publish. ! ! Don’t be afraid to take risks. It’s OK to occasionally be first and fail. ! ! Continue to learn from what others are doing and network, network, network. !