The brand related the corporate ide

The brand related the corporate identity exceedingly because it helps the consumers recognize the aims of products or direction of products. The brand consider about brand mark, Trademark, Slogan, Jingle and so on by marketer try to create it under the concept of products. As suggested by Kotler (1984) "A Brand is a name, term, sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors" (p.). Singha company use the lion symbol to represent the brand mark and trade mark in order to show the consumers perceive about products produce in Thailand. Additionally, Singha remained to use the lion symbol Thai painting style for emphasize Thai Culture.