Exhibitions Objectives
Exhibitions make seven key roles that stress the important advantages they have over
other marketing tools
1. Buying of goods and services
• a core objective when hosting exhibitions
• Exhibition are designed to bring prospective buyers
to meet sellers and exhibitors
2. Selling of goods and services
• research found that visitors spent on average 8 hours on the exhibit show,
a opportunity for exhibitors to show, promote and sell products and services to these
potential buyers