Impact[edit]
It is widely accepted that the growth of the digital economy has widespread impact on the whole economy. Various attempts at categorising the size of the impact on traditional sectors have been made.[5][6] The Boston Consulting Group discussed “four waves of change sweeping over consumer goods and retail”, for instance.[7] Deloitte ranked six industry sectors as having a “short fuse” and to experience a “big bang” as a result of the digital economy.[8] Telstra, a leading Australian telecommunications provider, describes how competition will become more global and more intense as a result of the digital economy.[6]