Business color is one of the most important considerations when establishing your business and its profile. Just as you can use color psychology to empower yourself, you can use it to empower your business.
Take the time to understand the messages you are sending when you choose colors for your website, your marketing, advertising and promotions, your retail business, your office, or other business, your business stationery, your packaging, and your business clothing. These business color messages are instinctive, subliminal and powerful and they can convey both positive and negative impressions about you and your business. Whether you understand people's responses to color or whether your choice of color is based on your own like or dislike of a color, you need to understand the effect it has on your business.