According to Abrahamson and
Rosenkopt [54], “Bandwagons are diffusion processeswhereby organizations
adopt an innovation, not because of their individual assessments of
the innovation's efficiency and returns, but because of a bandwagon
pressure caused by the sheer number of organizations that have already
adopted this innovation” (p. 488). This implies that the diffusion of advanced
technologies within the firm may be less likely to be influenced
by the firm's IDR alone.