We have set a number of aspirational goals for a programme
to selectively breed for improved broiler welfare alongside
commercial traits, goals that, if they were all achieved,
would satisfy a large number of stakeholders. But, in reality,
is it possible to achieve them all? In the end, will we be
forced to make difficult choices — between acceptable
standards of welfare and commercial production for
example. Cheap, healthy, high welfare, environmentally
friendly chicken meat may not be a possibility.