Crises have become an integral part of any business activity, and no company can exclude the
possibility of crises occurring. Since “tourism demand presents a higher elasticity index per level of perceived
risk than any other industry because of the hedonistic ... benefits consumers ascribe to its products and services”
(Gonzalez-Herrero, Pratt, 1998:86; Faulkner, 2001:142), crises that affect companies in tourism have much
greater negative effects on them than it is the case of any other industry. Perishability of the tourism product and
the interdependence of the elements of the products add to the complexity of impacts of crises.