For example, negotiators who have unattractive reservation point and high aspirations demand more from their opponents than do negotiators with attractive BATNAs and low aspirations. Buyers who set more ambitious aspirations achieve better economic outcomes; however, the sellers they are dealing with regard them to be less likeable, and as aresult they are less willing to cooperate with them in the future. When negotiators make proposals that the other party considers extreme, it may cause the chilling effect. Making an extreme offer is a risky strategy because the recipient may be offended and walk away from the table. Both low-and high-power negotiators are equally offended by extreme offers, but it is low-power negotiators who.