On the other hand, developers diving into Android development now benefit from the first-to-market competitive advantages we’ve seen on other platforms such as BREW and Symbian. Early developers who give feedback are more likely to have an impact on the long-term design of the Android platform and what features will come in the next version of the SDK. Finally, the Android forum community is lively and friendly. Incentive programs, such as the Android Developer Challenge, have encouraged many new developers to dig into the platform.