NCON’s strategic challenges, advantages, and
core competencies are considered as part of the SPP and
addressed through the delineation of specific strategic
objectives and supporting goals (Figure 2.2-1). For example,
NCON’s strategic challenge of growing enrollment and the related strategic advantage of its reputation as a provider of
BSN education are addressed through the strategic objective
to build a reputation of programmatic excellence. Likewise,
the strategic challenge of maintaining financial viability and
the related advantage of being a fiscally strong college within
CTU are addressed by the strategic objective to maintain
adequate financial resources. Its core competency of highquality
nursing instruction is supported by the strategic
objective to maintain a high-quality faculty, and effective
use of instructional technology and leading-edge distance
learning are included in the objective to build a reputation of
programmatic excellence.