Air France hired BrandImage to execute the redesign. Curiously, one of the main steps of the redesign has been the union of the two word of the brand name into one (a bit of confusion or the start of a long run strategy?). It has to be said that typography and colors are very beautiful, they produce a more sophisticated aesthetic and really worth the upgrade. The old stripes are gone (useless), and in their substitution there is a new simpler ribbon-like icon.