Alliance with Pepsi to access massive distribution Analysis network. Presence of big, well known partners drives demand further. • Technology advancements in manufacturing.Opportunities • Greater awareness of health benefits of tea. • New varieties of tea drink flavours can be launched Overcrowded market resulting Alliance with Pepsi particularly in the Ready to Drink segment. in DEMAND REDUCTION Greater awareness of health • Acquisitions of companies in developing markets. Presence of other global benefits of tea players