This study identifies new and potentially important insights
into the factors associated with bicycle commuting.
The analysis reveals that the effect of the various motivators,barriers,and
policy related interventions(i.e.personal,social and physical–
environmental factors) varies among people in the different
stages of change of cycling behaviour, which has major implications for targeting cycling promotional strategies.
Most importantly, the results indicate that eliminating physical barriers alone is likely to have little impact on bicycle commuting promotion.
Moreover, the stage of change model although traditionally associated with
health promotion research,can indicate the potential for modal change and can be useful in transportation planning and policy development.
The stages of change model along with the social ecological approach can facilitate a process analysis and guide the modification and improvement of an intervention.
For example,an analysis of the patterns of transition from one stage to another can determine if the intervention would be more successful with individuals in one stage and not with individuals in another stage.
The approach has helped to identify key influencing factors which
can be considered in preparation of more targeted measures to
encourage modal change,whilst providing an understanding of
how progression through the transitional stages of change of
cycling behaviour would occur among individual commuters.
Factors including a low bicycle price,quality of bicycle and
cycling training are the major influencing perceived motivators
likely to have dramatic impact on bicycle commuting,especially