์1: Evaluate each of the concerns expressed by top management, and necessary, make recommendation appropriate to the circumtences describedin the caseThe Abrams case is about using profitability measures to evaluate profit centers. The case alsoreflects a long academic debate in the us-literature about Rol problems. In Eu companies it ismore common to evaluate PCs with Income measures like RI and EVA. This case covers the tree main problems in controlling profit centers: 1. The Rol behavior 2. Transfer pricing disputes 3. operational trouble shoutinglt is very difficult to find a releva and fair capital base for the Rol measure. Abrams usebook value for fixed assets which inflate the Roi measure a the assets age. The age and mix of assets also differs among divisions which give unfair measures. it is easy for the divisions to manipulate the capital base at the end of the year. ROl based bonus may rob the future, who want to invest in assets if that reduce the bonus recommend this company to use Ri or EvA instead of Rol and to control the investments separately using NPV and apital turnover measures. The bonus should be based on the budgeted income level, the Ri target The problem with the inventory level can not be controlled with Roi management the company change to RI EvA it will be possible to to negotiate inventory levels in the budg process. High inventory levels can also be managed with captain charges Prepared by Milan Padary a 63 MBAfPharma) Pag ABRAMS COMAPANYthal 2. eate high interest costs The best way to antio aparation attasksis to uns on financial measures such as inventory turnover Use non financial measures to control the inventory level is an strategic you canconn his measure to