The decision to globalize Nong
Shim products in the 1990s was largely because of the overseas Koreans
who demanded the same Shin Ramyeon in China, North America, Japan,
Oceania, the Middle East and Europe. To remain competitive, Nong Shim
has continually emphasized the need for innovation to grow and develop
new and better products. The company’s overall international strategy has
been global, emphasizing its mission to spread Korea’s traditional flavours
around the globe.