In 1963, having gained ten years of managing sewing cooperatives experience, Amancio Ortega Gaona founded his first company, Confecciones GOA, S.A. (his initials if to read backward). The founder of the bathing robes business organized Confecciones GOA into a family company. Amancio was responsible for developing new fashion trends, Antonio (his brother) was heading the commercial issues, Josefa (his sister) was responsible for bookkeeping, and Rosalía Mera Goyenechea (January 28, 1944 – August 15, 2013) was performing as his business partner. In 1966, Amancio Ortega married Rosalía Mera.