This Agreement shall become effective from the date hereof and shall continue to be effective for a period ending 1(one) year thereafter. At the expiration of such term this agreement shall be renewed for successive additional periods of 1(one) year on the same terms and conditions, unless either party hereto shall have given written notice to the other party of its intent to terminate this Agreement and in the case that the Company gives such notice to the Consultant, its intention shall be agreed and accepted by the Consultant, not later than thirty (30) days prior to the expiration of the initial term and any subsequent term.