PRICING POLICY
Braap’s pricing policy is to make it easier to purchase which is to deliver value to customers. As discussed above is to enhanced by wider range of choices & to protect the customer from buying imitation one.
a) Competition
Product pricing of Braaap motorcycle is priced a lot lower than the major motorcycle brand is the same category (Suzuki, Honda, and Yamaha)
b) Consumer demand
Braaap motorcycle is trying to grab the market to those people that looking for a cheap motorbike, they are trying to use Tasmania base to show them their brand are not made by China.