Wholesalers/Distributors — Input wholesalers at the
district level buy seeds, pesticides, and fertilizers from
the government and other private players in the nearby
cities. They supply inputs to village input stockists/
retailers. Some of the wholesalers also supply
pesticides, fertilizers along with seeds directly to large
farmers as well as to small retailers. They usually earn
around 10 – 15 per cent margin on sale of maize seed.
The average share of maize seed for these distributors
was around 11.5 per cent of their total business value.