4.6 Track and measure success
the moment you click “send”, your eSP will start tracking critical data on your
email in order to report back on its progress – as people open, forward and click
on links in the email. Watching the statistics related to your email is as important
as following the statistics of your website and will provide key data for measuring
your return on investment (roI).
Here are a few terms of the trade that will help you understand the reporting
features of your eSP: