A personal bias that conducted to put particular attention on the use of augmented reality in mobile application related to the tourism sector was the fact the results of this research could be applied worldwide. As a scholarship holder from the Republic of Ecuador, it is necessary to accomplish one of the desired aims of Ecuador, that is to use the knowledge obtained by its scholars during their abroad study time in developed countries in order to reach a better quality of life through the application of this knowledge to change the productivity matrix of the country.