“Fashion is psychology, so there’s a whole holistic sense of self that I’m thinking about when I’m designing. And of course, I want the clothes to be modern and cool and relevant. And at the same time, they have got to be perfectly constructed in the most beautiful fabric, because I want them to last not just your lifetime but your daughter’s lifetime and her daughter’s lifetime. And that’s just scratching the surface, because inside of that I am trying to source those beautiful fabrics in a responsible way, I’m trying to show that it is possible to have a solid business in luxury fashion that is led by a woman. And yet I don’t want anyone to feel any of that. I want the woman who comes into my store to feel at ease, to see a dress and try it on and to love how it makes her feel. At that moment, what I want to do is uplift that woman. So, yes. There is a certain level of complexity.”