Box office numbers are expected to grow as theaters: adopt digital screens; ticket prices rise; diversify concession options, including full meals; sell movie or brand related merchandise; and offer membership discounts, to attract viewership. The digital transition is undeniable. Traditionally the industry consisted of multinational umbrella corporations, major studios, and independent studios or “indies". Today, multichannel networks engage in the filmed entertainment sector, with the most excitement around virtual reality. While major studios still produce traditional blockbusters, the industry is simultaneously moving to different formats as consumer habits change.