INTRODUCTION
Communication is the foundation of organizing
civilizations and cultures, Communicative modern
instruments prepare on appropriate bed to create mutual
Communication. It should be noted that Communication
with persons and customers creates an opportunity for
organizations in order to prepare information's about
their products and their services. Also, with receiving
viewpoints of their customers and persons, it is necessary
that to perceive needs of market as well as needs of
themselves in a better way. Studying issued but comes
from these viewpoints makes that a product has demanded
in accordance with market needs. As a result, preparing
a product based on customer's need will have caused a
better selling and a better influence. social media is one of
the suitable instruments to create a strong relationship and
interaction between customers and prepared product .
Therefore, social media should have the capability of
attracting customers and progressing with organization
activities. Then the most important key in today's world
competitive is that to originate interest and attend
customers to social media of organization.
Thus, in this study, we have attempted to identify
factors of success of social media from the view of Iranian
people. Hence, issued out comes from this study can assist
to marketing managers to make a long-term relationship
and strong interaction with its people through social
media. In the shade of this interaction, needs of customers
have identified and a product will present according to
their needs. Therefore, this process will has let to increase
selling, being profitable and getting more strong of brand
name.