Film tourist motivation
can be far more complex if we take “cult of celebrity” and Maltby et al.’s notion of
“Celebrity Worship Syndrome” into account, which hasn’t been researched in much
detail to date (in Beeton, 2005). Film stars and actors are powerful ingredients of mass
media and “feelings towards a celebrity are expected to transfer to any endorsed brand
through their power status and the recurring association” (Till and Shimp, 1998, inMacionis,
2004, p. 92; see also Pearce, Morrison and Moscardo, 2003).