Wool is an important fibre known for its high-quality attributes and securing the highest standards of animal welfare is crucial. Many years ago, we were one of the first companies to ban the use of mulesing, a cruel practice originally introduced to protect sheep from worm infestations. At the moment, however, there is no global standard or certification for responsible wool production. To change this, in early 2014, we initiated a Responsible Wool Standard together with the NGO Textile Exchange, and the certification body Control Union as well as a number of other fashion brands and stakeholders. The aim is to launch a certifiable global standard in 2015. The focus is on animal welfare. Our goal is then to only use certified wool from 2018 onwards. With this, we also aim to achieve full traceability for wool and all other sorts of animal hair such as cashmere, mohair or alpaca, and require that all farms, as a minimum, fulfill the conditions listed in our Farm Requirements for Animal Welfare document, a set of requirements based on the Five Freedom Framework.