The market for halal has also been influenced by growth in the
restaurant sector. The French are eating outside the home more
frequently (Poulain, 2008), making the demand for halal more
pronounced. From 2002 to 2007 the fast-food sector grew by 52
percent and full-service restaurants increased by 7 percent. Street
stalls and kiosks rose by 25 percent and self-service cafeterias grew
by 14 percent (Swedish Trade Council, 2009). In this light, Quick’s
halal hamburger is only one of many initiatives designed to respond
to these changing market opportunities.