Here, one particular goal is to exploit the recent classification of French gastronomy as part of the world heritage, in particular through the National Food Festival that is to be held every 23 September (the first such event having been staged in 2011). Vineyard tours were also given a new boost with the creation in March 2009 of the High Council for Wine Tourism. The government
is also striving to develop high-potential tourism segments, such as business tourism
and major events. Other promising segments such as cruises, pleasure boating, cycling
tourism, itinerary tourism and urban tourism, as well as quality destinations such as the
under-utilised Loire Valley, are also supported with strategic action plans.