In the companies I've talked with this year, this rapidly changing dynamic has complicated strategic IT planning while also making platform and tool selection the primary focus of attention instead of perhaps more important social media adoption issues. While the large enterprise social business vendors such as IBM, Cisco, Jive, and Microsoft all have increasingly mature offerings, sorting out how social media will have presence in the business has become significantly more complex due to rapidly increasing choice, proliferation of social media channels, and poor integration and standards. Companies are working hard this year to get their arms around the accumulating IT issues while at the same time grappling with how social media is transforming the way their organizations engage with their customers, business partners, and workers.