Market domination
– aiming for #1 on the domestic routes (Had Yai, Phuket, Krabi)
– aiming for #1 on the IndoChina routes (Hanoi, Yangon, Phnom Penh)
Best Route Network
– most comprehensive routes and frequencies
Growing the Thai market
– take advantage of Thai’s open skies arrangement
– introduce new routes and leverage Thailand’s popularity to the tourist
market