Miss Masinee Sangkeaw product manager of F & N Dairies (Thailand) Ltd., who is a manufacturer and distributor of milk UHT Chocolate Malt Milo. She revealed that due to the effects economic make first half of a year was lower growth. Price adjustments made the amount of buying and drinking decreased. Then she started the launch of the campaign, "Milo UHT Delicious" by organizing activities in Q3 under the concept of "Milo UHT delicious cold" from the statement market of over 50 million baht. The first place launched Silom Road. The main target group is children aged between 6-12 years, the community has organized more than 10 points in Bangkok such as the school in Bangkok and other area 200 schools across the country.