The force of new entrants is high since the apparel and retail industry is very attractive and makes a lot of profit to sellers. Although Zara has a long background and notable company, similar products from new entrants with lower price has a very good effect. The present new entrants to the fashion market is quite as a strong threat for Zara. Anyway, one of the strongest in the industry right now like Zara which has a respectable brand and more strategy including every high capital requirement that a new entrant hard to reach.