Also new for all students are the techniques for getting at deeper levels of tacit and
latent information. All of us have been in an interview, and most have an understanding
of observation as a research method. Generative techniques, however, lead to confusion,
as in these techniques users are given tools which had been reserved for designers:
collages, diagrams, models. With these tools, users make expressions of their
experience, which can take the form of product proposals or collages, but which serve as
carrier to help them express not concrete solutions (e.g., “a mobile phone with big
buttons”), but deeper-lying motivations, needs, and values (“a need for mobility and
easy access”)